Should the United States and China avoid a military confrontation and resist the temptation to contain one another, they would inaugurate a new era of international relations—one in which a rising power and an established power can cohabitate, in which two powers that claim to be exceptional in the annals of history can compete and cooperate simultaneously, and in which smaller powers can benefit from the capacities of both nations rather than having to choose one over the other. Pride will doubtless introduce complications.
Not unlike marketing experts, successful foreign-policy intellectuals are quick to detect a new trend, attach a sexy label to it (“Red Menace,” “Islamofascism”), and propose to their clients a brand strategy that answers to the perceived need (“containment,” “détente,” “counterinsurgency”).
Leon Hadar, “We Are Not All Westerners Now" (The American Conservative)